Wine Sampling

Hello everybody,

It's been a busy ending two weeks at the 'Hurst. We are closing in on the term and entering into finals tomorrow. I'm sorry I wasn't able to blog last week, a few of my end of term projects with my classmates took over and we wanted to make sure that all of our i's were dotted and t's were crossed.

Since I last posted, the Mercyhurst Student Government had its annual wine tasting. It was a blast, we had Kevin, from the Quincy Cellars in New York at the tasting. He brought 12 wines from both of his wineries for the Mercyhurst Students to sample. Along with the wine, we had different cheeses, crackers and fruit to go with our sampling. It was a great night and I think the students really learned a lot about the process of wine and how to responsibly drink in social settings. 

Also, this past week, MSG held a "Finances 101" seminar to help seniors, and other interested students in how to approach organizing their banking once they leave the 'Hurst. MSG paired with PNC Bank and taught students the basics of credit, how to build it, keep track and about the "dos and don'ts" of student loans.

This week we are going into finals, and not many more events are happening for this term. But as always, I'll keep you posted as interesting things re happening at the 'Hurst!

Thanks for reading :)

The Best Time of the Year – for Marketing Majors!

Hello there and happy Super Bowl Sunday!

I'm a Pittsburgh girl, born and raised, and will always be cheering on the Steelers, Penguins and the Pirates no matter who they're playing against. Which makes me a little bummed out that I won't be rooting on my boys in the big game this evening... However, the Penguins did win today so that makes up for it a bit, I guess. 

 Even though my Steelers won't be in the game today, I'll still be watching. The marketing major in me loves, and I mean L-O-V-E-S Super Bowl commercials. At any point in the school year, advertising and branding strategy, consumer behavior and marketing management classes all have students tuning in to the medias around them, and analyzing a variety of advertising materials. 

 However, during the Super Bowl is a special time to be a marketing and communication student because all my classes the following Monday and Tuesday, we get to dissect and grade all the commercials. The Super Bowl is a hot time for marketers to score a commercial spot. Not only does it go for big bucks, it's one of the most watched shows of the year... It's almost as popular as the Victoria Secret's Fashion Show. 

During the Super Bowl, there is a highly specific demographic that marketers are able to segment. Having that information is golden in advertising. We also get to see how marketers appeal to us, whether it be through "slice-of-life" scenarios, serious settings, or America's favorite – humor with a pinch of sex appeal.

Some of my favorite commercials from Super Bowl 2012 are as follows:

 

I truly love my major, I love that the industry follows pop-culture, my major is something that is fresh and always changing. It makes time in the classroom a lot more fun and more hands on. I hope that if you find yourself at the 'Hurst someday, or anywhere else for that matter, that you'll find the area that you're just as passionate about too.

I'll be sure to post my favorites from Super Bowl 2013 next week.

Thanks for reading and watching!

Jenna