The Best Time of the Year – for Marketing Majors!

Hello there and happy Super Bowl Sunday!

I'm a Pittsburgh girl, born and raised, and will always be cheering on the Steelers, Penguins and the Pirates no matter who they're playing against. Which makes me a little bummed out that I won't be rooting on my boys in the big game this evening... However, the Penguins did win today so that makes up for it a bit, I guess. 

 Even though my Steelers won't be in the game today, I'll still be watching. The marketing major in me loves, and I mean L-O-V-E-S Super Bowl commercials. At any point in the school year, advertising and branding strategy, consumer behavior and marketing management classes all have students tuning in to the medias around them, and analyzing a variety of advertising materials. 

 However, during the Super Bowl is a special time to be a marketing and communication student because all my classes the following Monday and Tuesday, we get to dissect and grade all the commercials. The Super Bowl is a hot time for marketers to score a commercial spot. Not only does it go for big bucks, it's one of the most watched shows of the year... It's almost as popular as the Victoria Secret's Fashion Show. 

During the Super Bowl, there is a highly specific demographic that marketers are able to segment. Having that information is golden in advertising. We also get to see how marketers appeal to us, whether it be through "slice-of-life" scenarios, serious settings, or America's favorite – humor with a pinch of sex appeal.

Some of my favorite commercials from Super Bowl 2012 are as follows:

 

I truly love my major, I love that the industry follows pop-culture, my major is something that is fresh and always changing. It makes time in the classroom a lot more fun and more hands on. I hope that if you find yourself at the 'Hurst someday, or anywhere else for that matter, that you'll find the area that you're just as passionate about too.

I'll be sure to post my favorites from Super Bowl 2013 next week.

Thanks for reading and watching!

Jenna

Welcome Winter Term

Hungry Lakers at the Grand Opening!

Hello everyone! This past week was the first back, and the start of Mercyhurst's Winter Term.

This is my last Winter Term, as I'll be graduating in May. I cannot believe that in six short months I will be done with my undergraduate degree at Mercyhurst. This term started off crazy as ever with classes, MSG, residence life, and Ambassadors.

I'm enrolled in four classes this term: Marketing Management, Managerial Economics, Strategic Communication I, and Professional Development. It's a plate-full, but I'm excited to attack them. After these four, there are only three more classes I need for Spring Term. My degree never seemed more in reach!

Last term I completed my internship, and this term on top of my classes, I have accepted a part-time position within Mercyhurst's Marketing and PR Department. It's flattering and an awesome experience that I am blessed to have.

One of the 12 gifts

This past week was also full for MSG. As the event coordinator, I planned a Grand Opening event for our Student Union Great Room. We held it during tonight's Steelers vs. Ravens game and supplied pizza, wings, and more. More than 100 students showed up to cheer on their favorite teams and break in the new student space.

Today was also the start of MSG's 12 Days of Christmas. Each year leading up to the Annual Christmas Tree Lighting, MSG gives out little gifts each day to students. This year gifts include blankets, travel coffee mugs, school supplies, eco-friendly bags, and more. Our final gift is a big one this year, one lucky Laker will walk away with an iPad! I'll have to give you some more details and write a little more in my next post.

Twitter door decs

For residence life, a new term means fresh bulletin boards and door decorations for my residents. I created a Twitter theme this time around. I cut out blue birds and hand-stamped my residents names after an @ sign. I think they turned out pretty good! I was going to make one per resident, but I decided to do the whole room to make it look more like a Twitter feed. And I'm guilty of going the easy way out for my bulletin board for the short time before Christmas break, I did a Christmas-y "let it snow" theme. I promise I'll freshen it up for the new year!!

Finally, for Ambassadors, I have been working on our annual Christgiving dinner. It's happening next Sunday and I'll have to fill you in on it more when I post next week. It's a big dinner that the club hosts between Thanksgiving and Christmas, we all get together with four turkeys, 30lbs of potatoes, and tons of desserts to celebrate the holidays with good friends.

Well, that's all for now! Come back next week for some more Mercyhurst fun :)