Fall Finals 2012

Hello everyone!

It's that dreaded time of the year again, finals... Not much has been happening this past week at the 'Hurst. A lot of studious Lakers have been filling the library. Though the best part of this week is that we have three days of finals, and then we are on break for the Thanksgiving holiday!

My study material in the library computer lab

Most of my group papers are coming together, and I have been studying like crazy. I will be able to breathe so much easier once this term has ended.

I have a client in my Advertising Branding and Strategy class that we are presenting to, along with our final. We helped them create a name, logo, marketing campaign, and packaging design. I hope they'll love it! After the project is complete, and everything has been considered by the company, maybe I can show you what it is... but until then they've asked us to keep it on the down-low. That is something unique about the professors at Mercyhurst, they get random portfolio building projects like these for students to try and end up really exceeding.

Another monumental aspect of this past week is that I have completed my internship in the Marketing and PR Department. I finished my 200 hours, wrote my reflection paper, and had a wonderful experience. The department must have liked me too, because they offered me a part-time position to keep me around!

Well, that's all for now... Back to studying.
Thanks for reading :)
Jenna

Beer Sampling

Hello everyone and happy November!

This week I'm going to tell you about the beer sampling I put together for MSG. Sometimes organizations on campus get caught up in catching the younger crowd entering college to make the transition from home to college smoother. While that is awesome, and very important, MSG wanted to do something special for those upperclassmen who are 21+.

So what better thing to incorporate than beer? Now before you go off thinking that it was a kegger thrown by MSG, I must stress it was a SAMPLING, a small tasting of beers!

We opened up 50 spots for students who are 21+ to come out to taste a few of Erie's own local microbrews. We paired this sampling with the end of Oktoberfest and Alcohol Awareness Week. The Brewerie at Union Station, Lavery Brewing Company, and Erie Brewing Company were all in attendance for the sampling. They brought a variety of their unique and different beers that are brewed right here in Erie, Pa.

Beer Sampling with MSG in the Faculty Dining Room on campus

The students loved it and it was a blast, I am also planning a wine tasting in February in line with Valentine's Day!

Here's Drew and MU Professor

And here's a fun fact: Mercyhurst even has it's own brew! Senior Mercyhurst U. biology major Drew Spacht has brewed the first-ever Mercyhurst label – ‘Hurst Pale Ale, from hops grown at Mercyhurst's West campus farm. There are some videos on his process and a full article on Drew here. As a side note, it's even more interesting because as the marketing intern I saw his article get picked up by the AP News Wire, and Drew's story has been read all around the country, from New Jersey to San Fransisco!

That's all I have for now... have a wonderful week,
Jenna